When is the best time to buy toys?
The best time to buy toys is Black Friday through Cyber Monday: Friday, November 27, 2026. Why: Cyber Week 2025 (Nov 28 to Dec 1): toys peaked at 28% off listed price.
Toys through the year
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Dec
- JulyPrime Day 2025: toys 19% off listed price.
- November · bestCyber Week 2025 (Nov 28 to Dec 1): toys peaked at 28% off listed price. Next: November 27, 2026.
- DecemberFirst week of December 2025: toys still up to 23% off.
- Other monthsJan, Feb, Mar, Apr, May, Jun, Aug, Sep, Oct: usually full price, so set a price watch instead.
Shopping for toys today?
Compare today's prices, then decide whether to buy now or wait.
Questions people ask
What month is the cheapest to buy toys?
November. Cyber Week 2025 (Nov 28 to Dec 1): toys peaked at 28% off listed price.
Is Prime Day or Black Friday better for toys?
Black Friday, going by last year. Prime Day 2025: toys 19% off listed price. Cyber Week 2025 (Nov 28 to Dec 1): toys peaked at 28% off listed price.
Should I buy toys now or wait?
Wait if you can: Black Friday through Cyber Monday is 31 days away. That's November 27, 2026. If you need it sooner, set a price watch and buy when it dips.
When are toys usually full price?
Jan, Feb, Mar, Apr, May, Jun, Aug, Sep, Oct. None of our sources show regular sales in those months.
Where this comes from
Discounts are off listed prices across US online stores, as each source reports them for 2025. Every year differs. Guide written October 27, 2026.